I don’t have dementia. I’ve done plenty of research in the area so I have an understanding of what the travel difficulties are for someone with dementia, but I’ve never experienced it myself. This is precisely why we are using a co-design approach in Project Onwards. We don’t want to try to second guess what is best for someone else. Instead, using a co-design approach means that we will work with real people – our potential future service users – to find out what will work for them. We can bring our knowledge of the transport sector and combine that with their lived experiences to design a service which works.